In this episode of Dirt and Bull, John Lanahan, Director of Demand at AgriCapture, breaks down how his team is helping farmers turn sustainable practices into revenue—starting with something unexpected: rice. John shares how AgriCapture is tapping into carbon markets by working directly with growers to reduce methane emissions through smarter irrigation methods. It’s not just good for the planet—it’s good for the bottom line.

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Engage farmers and enterprises who expect to get the very best value in the agriculture marketplace, visit www.agrellus.farm for more information.

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